Bucket Leads

Generating leads is like filling a bucket with rocks, stones, pebbles and sand. How do you fill your data-bucket with your market-leads?

Filling your data-bucket with your market-leads

Imagine if there was a bucket, filled with rocks, stones, pebbles and sand. What if you would empty out the bucket and separate all the components from the bucket. Next, you would try to fill your own same-size bucket with the exact same components that were used before. Everything should fit inside your bucket. How would you approach this exercise?

Capture your market in a bucket

This actually is a great example to explain about generating leads. The bucket filled with stones, pebbles and sand compares to the market you operate in. The bucket holds all the companies of the industry. All kinds of related business activities are gathered in one place.

The bucket itself represents a database. The one that starts out, all filled up, is the ultimate database that has all the market information you could desire to have. Your empty bucket represent your database, with all the gathered company info of your relevant market thus far. Of course, as described, it starts out empty. But as your company starts to grow in your market, you collect more and more market information. Slowly, you are collecting relevant market data, to store in your bucket or database.

Collecting Bucket Data

The collected data, is the substance that fills up your bucket. You can compare this substance to copied information, which is also stored in the described ‘ultimate database’. According to the introduction of this article, we can compare this data to the rocks, stones, pebbles and sand, that fills up your bucket.

All these types of ‘clustered dust’ represent different types of companies. They all have a different shape, structure and color. Some are larger than others, like the rocks and stones. There are not that many of them. Other companies are smaller or have a small stake in the market your company is targetting, like the pebbles and sand. There are many elements of pebbles and even more of sand. This is how the marketplace usually is built.

From big to small

Rocks and Stones

So there are not that many stones, but even fewer rocks. However, because of their large size, usually, they will strike out to anybody in your market. They are well known in the industry and have a large stake and control in the industry. Almost any online leads database will have most of the rocks and a lot of the stones, with at least the basic info, ready for your purchase.

The only thing is, as well as you know your industry, you also know at least the names of these large companies already. They are no strangers. And you also know everybody out there targets them. Most of these companies have their politics and move rather slow. Hence, they are not likely to grant you their business any time soon. This requires patience, stratigics and tactics to approach them right. Of course, once they bite, they deliver you with a great deal of business. The only risk might be to solely rely on one or a few large accounts.

Pebbles and Sand

On the other hand, there are lots of pebbles and sand particles. The pebbles are the small companies. The sand may even be inferior in comparison to the rocks. Basically, these are independent (small) business owners, industry specialists and such. They offer their services to a specific part of the industry.

There may be lots of these particles and a lot of them probably compete. However, small as they are, often times they are active in a specific region or serve a specific group of clients or so. Usually, they are not well known in the industry. And because of their size, they don’t have a lot of politics, which makes them great candidates to earn business from. Of course their business volumes are much lower compared to the rocks and stones. This means you need more of them to make enough money to sustain and grow your business.

Scraping Leads for your bucket

All together, there are different types of companies, with different sizes, active in the market you serve. Online leads databases usually have a larger share of large companies. But the smaller the companies are, the smaller the relevant share they have available of the market you operate in. This is why, at some point, which normally come rather fast, you are done with these online leads database, because they do not customize your search.

Anyway, as there is more sand than pebbles ánd more pebbles than stones ánd more stones than rocks, there are also more smaller companies than larger companies. This is why you will find a lot of doubles and irrelevant companies, when you search for leads in several online databases.

When you search for leads yourself, you can go into a more indepth research. You can exactly find what it is you are looking for. However, this is very much time consuming and it can become rather complex, working with large data-sets. Of course, you can always look into our services and how LeadScrapers can help you with it.